Welcome to the first installment of Mattel’s answers at Kastor’s Korner.
I thought a little back ground on our friend at Mattel getting our information to us, Toy Guru. Here is a little back ground on him and what he does at Mattel.
Kastor-Can you tell us a little about your self and your position at Mattel?
Toy Guru-Sure. I am a Sr Brand Manager at Mattel. I handle PR for our collector lines, help run the summer conventions and my day to day responsibilities are managing the DCUniverse, Fighting Figures, JLU and other DC brands that have yet to be announced….
Kastor-Did you have an interest the DCU before you got the job?
TG-I have collected action figures since I was 13 and have about 5,000 personally. I am a huge comic fan of DC, Marvel and other characters so getting this job really is a dream job for me.
Kastor-Who is your favorite DC character?
TG-The Question. He’s just so spooky.
Kastor-In the past the line managers who have been on our boards have really fought and said they wanted certain figures to be part of the JLU line or the new DC Classics line is there one character, or team you would really like to see made?
TG-Aside from the obvious figures in the Charleston catalogue which we are still fighting for, I really would like a Blackhawk figure. Savage Time is one of my favorite episodes. For DCU, I’m dying for a 6-inch Spectre and Shazam.
And on to the figure questions:
- One concern we have as collectors and some who have kids is how can we get info about your lines? In the last year we have seen multiple waves which seemed to be repeated figures but no clear waves. The 800 number on the back of the boxes does has not in the past had accurate information and online stores recently have voice their frustration about keeping on schedule how do you respond to those concerns.
TG-As revealed at Comic-Con this year, we will have five distinct waves of DCU classic figures shipping about 2.5 months apart. We will make specific announcements through fan websites and toy magazines this year as to when and where figures will be available. The Build-a-Figure strategy has really helped us achieve this change. The first wave will contain Classic Detective Batman, Etrigan, Orion, Red Tornado, and the Penguin. The Build-a-Figure will be Rex Mason the Element Man and will be on shelf Jan 1, 2008.
- 2. Knowing the line is focused at kids how do you think the big stores will respond to Demon in your first wave of DCC and Blue Devil in JLU? Do you think that this figure will open up ways to get use other more risky figures in the DCC line?
TG-Actually, the DCUC line is aimed at the adult collector and the Demon figure was selected specifically to appeal to this demographic.
- 3. Do you think that with the success of the Doomsday box set, and hopefully a successful Grodd box set we will see other JLU exclusives with larger characters at stores other then Target?
TG-We can’t comment on any JUL product until after the fall Toy Fair when we know what product will be picked up by retail.
Thanks for all your work Toy Guru on the DCU
If any of my readers have questions for Mattel, just email me them and I will try my best to get answers for you.